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Shelly Smart HomeControl with a call, smarter living made easier

Shelly Smart Home (Shenzhen) Co., Ltd. is a subsidiary brand. The parent company is the German listed company Shelly Group。

shelly group products example

Shelly Smart Home

Shelly Smart Home (Shenzhen) Co., Ltd. (hereinafter referred to as "Shelly Smart Home") was established on March 9, 2021, and is a Chinese subsidiary under the Shelly Group, focusing on integrated IoT services. The company is headquartered in Shenzhen, with business covering supply chain management, IT technical support, e-commerce retail and wholesale, and proprietary brand website operations in the smart home and building automation fields.

Dimitar Dimitrov

Dimitar Dimitrov

CEO

Wolfgang Kirsch

Wolfgang Kirsch

Co-CEO

Svetozar Iliev

Svetozar Iliev

CFO

Leon Kralj

Leon Kralj

CTO

Mirche Atanasovski

Mirche Atanasovski

CCO

Ivan Zahov

Ivan Zahov

CMO

Development History

The parent company Shelly Group is a European international IoT technology enterprise, with 6 subsidiaries worldwide and branches in Germany, Bulgaria, China, Slovenia, and the United States, covering more than 100 countries and regions. As of 2016, the group has more than 100 employees worldwide, with an annual revenue of 2.5 billion RMB.

2003

Teracomm Ltd. was committed to mobile communication innovation

2005

Tera Communications operated billing solutions (platform and services) for operators

2012

Allterco Holdings was established as the holding company integrating all its businesses

2013

The Internet of Things (IoT) department was established

2015

Allterco Robotics was established to design innovative products for its brands Shelly and MyKi

2016

(Stock Code: Allterco A4L) Listed on the Bulgarian Stock Exchange

2018

The first batch of Shelly products was launched globally

2019

Strategic adjustment: sold the European telecommunications business and laid out operations in the U.S. market (Shelly USA)

2021

Listed for the second time in Frankfurt, Germany, Shelly Asia (Shenzhen) Co., Ltd. was established, launching the first low-power battery-powered device

Products and Services

Shelly Smart Home Product Series

Shelly's product portfolio is based on relays that support remote control of lighting, appliances, sensors, and bidirectional motors. The main products include IoT and smart building solutions that can be remotely controlled and automated via mobile phones, computers, or third-party home automation systems, as well as energy management functions. Cloud application subscription services and real estate management activities are also provided.

Brand Culture

Shelly Smart Home upholds the group's philosophy of "Innovation, Reliability, and Connectivity", continuously promoting the construction and development of the smart home ecosystem, and is committed to becoming an important force in the field of intelligent automation in the Asia-Pacific region.